JuiceApp
Visual Identity Design
JuiceApp Italia is a company operating in the sharing economy sector, specializing in the rental of power banks for mobile devices. The company provides a range of stations where customers can rent power banks, including smaller stations and three larger ones equipped with screens of varying sizes. These screens serve dual purposes: offering an attractive and user-friendly interface for customers and acting as advertising space for other companies looking to promote their brands.
As the Lead Visual Designer for the company, I was responsible for crafting the complete visual identity. This included the selection of colors, designing the power bank stations, logo development and variations, website design, and creating advertising campaigns targeting both users and business partners.
For more information about the project, visit the official website: JuiceApp Italia.
CDF
Rebranding and Visual Identity Design
CDF is a surveying company based in Tuscany and Florence, known for its expertise in the field of land surveying. In addition to its traditional services, the company has expanded its offerings by incorporating the installation of photovoltaic panels, promoting the use of renewable energy.
For this project, I was tasked with rebranding the company’s visual identity, aiming to give it a more innovative and modern look. This involved refining the color palette for greater coherence and creating a design that effectively reflects the company’s message and values. The goal was to convey a forward-thinking, environmentally-conscious image that aligns with their expanded services in renewable energy.
Hermeracles
Brand Identity Design
Hermeracles is a company that offers customized professional guides tailored to the type of experience a client desires, primarily focusing on culinary journeys in Italy. In addition to recommending locations and related experiences, the main goal of the service is to promote specific restaurants featured in the guides.
For this project, I developed a brand identity that embodies the concept behind the company's name, which merges Hermes—symbolizing guidance and travel—with Hercules, representing elegance and strength. The result is a visual identity that balances simplicity and sophistication, reflecting both the refined nature of the curated experiences and the sense of adventure that defines the brand.
Qbit Optronics
Rebranding & Web Design
Qbit Optronics is a company specializing in the production of optoelectronic devices for environmental, industrial, and biomedical measurements. Their technology is based on NDIR (Non-Dispersive Infrared) for detecting trace gases and laser scattering technology for measuring atmospheric particulate matter. By providing precise air quality analysis, Qbit actively contributes to environmental protection efforts.
For this project, I worked on rebranding the company’s visual identity, refining its image to better align with its innovative and technological approach. Additionally, I redesigned the company’s website, developing new pages to showcase both their cutting-edge products and the specialized software used with some of their devices. The goal was to create a more intuitive, informative, and visually appealing platform that effectively communicates Qbit’s expertise and contributions to environmental monitoring.
Medicon
Visual Identity Design
Medicon, in its 17th edition, is the Conference on Medical and Biological Engineering and Computing, which will be hosted in Siena, Italy, in 2026 by the University of Siena. This prestigious event brings together researchers, professionals, and academics in the fields of biomedical engineering and computational medicine.
At this stage, I have developed the initial visual concepts for the conference’s identity, laying the foundation for a cohesive and distinctive design that will define the event’s branding. The goal is to create a modern and professional visual language that reflects the innovation and scientific excellence of Medicon 2026.
Bottle Smash
Mobile Game Design
Bottle Smash is a hyper-casual mobile game developed for Apetech, where the main objective is to break as many colorful bottles as possible to earn coins. These coins can then be used to purchase upgrades or unlock skins to customize the player's ball.
As part of the team, my role was to define the game's overall visual style, ensuring it was engaging and dynamic. I designed all in-game assets, including environments and interactive elements, as well as the user interface (UI). The UI was crafted to be intuitive, effective, and easy to navigate, enhancing the player experience. Once the visual assets were finalized, they were handed over to the development team for implementation in the game.
Panda Maker
Mobile Game Design
Panda Maker is a hyper-casual mobile game developed for Apetech, designed for a younger audience, making it a fun and engaging experience for children. The objective of the game is to color pandas using paint drops as they move along a conveyor belt before they are shipped. Players must ensure each panda is perfectly painted, earning points and unlocking rewards to customize their pandas.
As part of the development team, my role was to define the game's visual style, ensuring a playful and appealing aesthetic suited for its target audience. I designed all in-game elements and created a user-friendly UI that enhances accessibility and engagement. Once the visual assets were completed, they were handed over to the programming team for implementation.