Hermeracles
Brand Identity Design
Hermeracles is a company that offers customized professional guides tailored to the type of experience a client desires, primarily focusing on culinary journeys in Italy. In addition to recommending locations and related experiences, the main goal of the service is to promote specific restaurants featured in the guides.
For this project, I developed a brand identity that embodies the concept behind the company's name, which merges Hermes—symbolizing guidance and travel—with Hercules, representing elegance and strength. The result is a visual identity that balances simplicity and sophistication, reflecting both the refined nature of the curated experiences and the sense of adventure that defines the brand.